Artificial Intelligence (AI) is one of the biggest technological disruptors of our time, transforming the way people access and interact with information. Businesses must adapt quickly to remain competitive. Just as the rise of the internet made Search Engine Optimization (SEO) essential, the emergence of AI-driven Answer Engines now demands a new approach: Answer Engine…
Read article
This year’s BlueStar VARTECH conference, held at the Rosen Shingle Creek Resort in Orlando, Florida, was truly out of this world. Set against the backdrop of a space theme, VARTECH 2024 offered a fantastic opportunity for vendors, solution providers, and industry leaders to explore the latest innovations in point-of-sale (POS) technology and retail management, as…
Read article
In today’s competitive technology landscape, Software Resellers play a crucial role in delivering tailored solutions that meet specific customer needs. Sales and customer support can consume most of your resources in day-to-day operations. Without a large marketing budget or team behind you, getting your message to your target audience can be overwhelming. Here are 4…
Read article
Trade shows offer tremendous opportunities for value-added resellers (VARs) of retail software to showcase their products, connect with potential clients, and stay ahead of industry trends. However, to make the most of these events, VARs need to approach them strategically. Here, we will explore valuable trade show tips specifically tailored for VARs in the retail…
Read article
4 Habits of Successful POS Value-Added Resellers The current economic landscape is not for the faint-at-heart. Businesses in every sector have had to weather supply chain issues, product and labor shortages, and other problems. As a result, many have been seeking new revenue streams to shore up their operations and improve their bottom line.…
Read article
3 Ways Value-Added Resellers Can Support Clients with New Digital Technologies As the world of retail continues to evolve, you should expect that many of your customers will need to make a transition involving new digital technologies. With an array of value-added resellers (VARs) to choose from, it’s essential to make your business stand out…
Read article
Covid-19 has changed the way the world does business. With limited contact orders in place, many industries have changed how they operate and have reevaluated workflows. These changes have impacted the way Value Added Resellers (VARs) approach customer service. With the market fluctuating quickly and the needs of customers changing daily, providing exceptional customer service…
Read article
The coronavirus pandemic has been an unpredictable and unforeseeable force that has temporarily caused value added resellers (VARs) to put the brakes on their businesses. Going from 60 to zero overnight can dizzy even the most successful and well positioned of companies. However, we’ve seen time and time again, whether it be a natural disaster…
Read article
2020 brings new opportunities and challenges to everyone, especially POS value-added resellers (VARs) working to grow their businesses within software technology verticals. Of course, increasing profitability is a top concern, and there are many ways to do that, such as: Increasing prices Decreasing overhead expenses Selling more products Growing their customer base But the real…
Read article
Everyone knows that relationships can be tricky, especially when it comes to value-added resellers and their journey to find the perfect vendor partner. Both parties want to evaluate each other to see if there’s true compatibility, as well as long-term profitability. If you’re on your way to finding the perfect working relationship, here are…
Read article