Independent retailers need to leverage all of the tools they can to compete against big box competitors in an increasingly online world. Your customers want to shop local and support their friends and neighbors’ businesses but sometimes it’s just too tempting to buy from an online seller. Especially when you’re not sure if your neighborhood pharmacy, health food or grocery store has the product that you need.
Easily Get Your Products Online
Getting your store and products online should be a top priority right now. In a recent retail study, 90% of shoppers say they used an online search before visiting a retail store,1 so if your store and products are not appearing in local search results you’re missing out. But how does a small independent market get their products online without a lot of manual data entry and increasing their work load? Where does an independent retailer even begin?
Now with Pointy from Google integrated directly into the Star-Plus point of sale and retail management suite, you have another tool to help compete and grow your business. Pointy helps display your in-store products on Google making it easy for customers to find you and the products you carry.
Connect with Local Shoppers
By integrating Pointy into your Star-Plus point of sale, products are automatically uploaded to your own custom Pointy Page, an online product catalog that shows shoppers up-to-date product information for your store, along with your contact details and opening hours. From there, the products from the Pointy Page are automatically listed on your Business Profile on Google so that customers will see in-store products when they search for your store on Google.
You can expand your online presence by taking advantage of local inventory advertisements on Google. Run image-based ads for all of the products listed on your Business Profile on Google in two clicks. Set your budget and location to attract nearby shoppers searching on Google for the products you stock.
Simple to Get Started
The best part is that Pointy is FREE for Star-Plus users and the sign-up is simple. With an easy update to your Star-Plus point of sale, you’ll be ready to connect to Pointy with no additional hardware required. Just contact your support provider then follow our easy sign-up process from the Star-Plus menu and your inventory will be online in minutes.
Begin attracting local shoppers and displaying your in-store products online. For more information on Pointy by Google or to discuss other ways the Star-Plus point of sale solution can help you grow your business, visit www.auto-star.com/pointy or contact Auto-Star today!
