A business professional holding a smartphone with an AI-driven search interface, representing the importance of Answer Engine Optimization (AEO) for website performance in the VAR industry.

Answer Engine Optimization for VARs: The New Frontier in Website Management

Artificial Intelligence (AI) is one of the biggest technological disruptors of our time, transforming the way people access and interact with information. Businesses must adapt quickly to remain competitive. Just as the rise of the internet made Search Engine Optimization (SEO) essential, the emergence of AI-driven Answer Engines now demands a new approach: Answer Engine…

VARTECH

VARTECH 2024: A Stellar Event for Innovation and Partnerships

This year’s BlueStar VARTECH conference, held at the Rosen Shingle Creek Resort in Orlando, Florida, was truly out of this world. Set against the backdrop of a space theme, VARTECH 2024 offered a fantastic opportunity for vendors, solution providers, and industry leaders to explore the latest innovations in point-of-sale (POS) technology and retail management, as…